Kansas City Chiefs tight end Travis Kelce didn't crack the top 10 of the NFL's best-selling jerseys for 2022, but after three weeks he might have already captured the crown for the entire 2023 season, thanks to Taylor Swift.

A spokesperson for apparel manufacturer Fanatics told The Associated Press that sales of Kelce's jersey blew up Sunday with "a nearly 400% spike in sales throughout the Fanatics network of sites, including NFLShop.com."

Kelce had a nice day on the field with seven catches for 69 yards and a touchdown during a 41-10 rout of the Chicago Bears. But having Swift, a 12-time Grammy Award winner, sitting in an Arrowhead Stadium suite with his mom, Donna, and cameras catching her numerous reaction shots was a big factor in the sales boost.