The Big 12 is exploring what would be two of the most significant changes to the college conference models to date. Under consideration are selling the conference’s naming rights to a sponsor, as well as a private equity deal with CVC Capital Partners, Front Office Sports confirmed after several eye-opening reports Thursday.

With the Big Ten and SEC continuing to separate themselves financially, the Big 12 is thinking about taking unprecedented measures to close that growing gap, a source told FOS. However, the conversations are still only in exploratory stages.