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The ‘Big’ in Big 12 Could Soon Be Replaced With a Sponsor’s Name

Jun 14, 2024

The Big 12 is exploring what would be two of the most significant changes to the college conference models to date. Under consideration are selling the conference’s naming rights to a sponsor, as well as a private equity deal with CVC Capital Partners, Front Office Sports confirmed after several eye-opening reports Thursday.

With the Big Ten and SEC continuing to separate themselves financially, the Big 12 is thinking about taking unprecedented measures to close that growing gap, a source told FOS. However, the conversations are still only in exploratory stages.

Source: Front Office Sports

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