The Sphere Wasn’t Built For Sports. The Biggest Players Want In Anyway

After just one U2 concert at Las Vegas’ new $2.3 billion Sphere, UFC president Dana White described himself as “obsessed” with the venue and the prospect of getting the mixed-martial arts property there as soon as possible.

“The Sphere is a whole other level,” White said. “I don’t run the Sphere, and it’s not my company, but it’s so good that for at least the first year, they should do nothing but incredible experiences. … I will put on the greatest live combat sports event anybody has ever seen at the Sphere. I’m so in on this, it’s not even funny. The first live transmission from there should be us.”

White is far from alone.