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Tiger Woods in Trademark Dispute Over New Logo

Sep 27, 2024

Tiger Woods finds himself in the bunker with his new logo.

The golfer’s Sun Day Red apparel line is facing a trademark dispute from Tigeraire, a company that makes cooling products for athletes. Tigeraire filed a notice of opposition with the U.S. Patent and Trademark Office accusing Woods and his company of “unlawfully hijacking” the company’s logo into their own.

In May, Woods moved away from his longtime personal “TW” logo that featured his initials stacked on top of each other, which was a staple during his 27-year tenure with Nike. Woods still owns the trademark for that logo, but doesn’t currently plan to use it with his new company.

Both logos are images of a tiger running (below; Opposer is Tigeraire, and Applicant is Tiger Woods Sun Day Red brand).

Source: Front Office Sports

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