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TV Money Built the Modern Power 5. Then Destroyed It.

Aug 5, 2023

The college sports world woke up on Friday morning to an industry on the verge of collapse.

The Pac-12 reportedly made a last-ditch effort to keep its member schools together with a flimsy-at-best television deal with Apple. It did so knowing it would lose UCLA, USC, and Colorado — and that healthier conferences with more money and stability were circling like vultures.

By the end of the day, the conference was dead.

The Big Ten has rushed back into expansion conversations — and nabbed Washington and Oregon, who announced they would join the conference in 2024. Hours later, the Big 12 announced it would add Arizona, Arizona State, and Utah.

Source: Front Office Sports

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