The joint sports streaming venture from Disney, Fox and Warner Bros. Discovery announced the brand name for the service on Thursday.

The platform, which will combine the sports programming from ESPN, Fox Sports and TNT, will be called Venu Sports (pronounced "venue"), as revealed by Pete Distad, the venture's CEO. (Sympathies to those who might have become attached to "Spulu," the name some fans coined when this "Hulu for Sports" venture was announced.)