Feb 28, 2023
Since 2020, ESPN has made major strides in elevating the NCAA Division I women’s basketball tournament to better channels and times. The biggest change in 2023: The championship game will be broadcast on ABC for the first time.
But game placement isn’t the only issue. A common issue with women’s sports broadcasts is the lack of pre-and post-game coverage — that viewers have pointed out through the years.
Women’s March Madness Viewership Skyrockets
In the past, viewers expressed frustration over the fact that the network didn’t always provide adequate or accessible coverage — or squeezed it in mere minutes before big games.
The network will air an hour-long championship pregame show on ABC before the game, ESPN producer Patricia Lowry told the Dallas Morning News, to “attract” more viewership.
Source: Front Office Sports