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World Cup Media Rights Are the Key to Equal Pay

Jul 22, 2023

FIFA’s media rights package comprises a long, complicated list of broadcasters spanning more than 75 nations.

Since FIFA began hosting women’s World Cups in 1991, the international soccer governing body had always sold those broadcast rights in a bundle with the men’s tournament. It was giving away the women’s game as a free extra, a perk.

Now, for the first time in history, FIFA has unbundled the men’s and women’s media rights, selling the 2023 Women’s World Cup as its own package.

Source: Front Office Sports

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