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Counsel (Manager), Generalist & Brand Rights Protection - Canada

Toronto, ON, Canada

FIFA World Cup 2026

About the Role

Provide legal advice, guidance, and support on a wide range of legal matters related to the FIFA World Cup 2026, including contracts, compliance, intellectual property, regulatory issues and access to information requests.
Review, draft, and negotiate various agreements, contracts, and legal documents touching a broad range of commercial and event related issues.
Conduct legal research and analysis to identify and mitigate potential legal risks and provide recommendations to stakeholders.
Collaborate with internal teams, external counsel, and stakeholders to address legal issues, provide guidance, and resolve disputes, litigation, or claims.
Stay informed of changes in relevant laws, regulations, and industry practices, and provide proactive advice to ensure ongoing compliance.
Work with Senior Legal Counsel, Brand Protection to implement comprehensive strategies to safeguard the FIFA World Cup 2026 brand against unauthorized use, counterfeiting, and piracy.
Enforce protection of intellectual property rights, trademarks, and logos associated with the event to prevent unauthorized usage.
Manage and enforce brand guidelines for sponsors and partners, ensuring consistent representation and compliance with contractual obligations.
Develop educational materials and training programs for internal and external stakeholders to raise awareness of brand protection measures.
Prepare comprehensive reports for senior management, summarizing brand protection activities, challenges, legal actions, and future strategies as required.
Other duties as assigned by the Director, Legal - Canada.


About the Company

At FIFA26, our vision is to unite the world through the greatest, most innovative, and inclusive sporting event of all time. The FIFA World Cup 26™ will mark the first time that the tournament will feature 48 teams and be hosted by three countries: Canada, Mexico and the USA. This new format will redefine excellence, generating unique opportunities for greater participation and engagement among fans and players across North America and all over the world. Now is your time to become a game changer and join the workforce that will plan and deliver this extraordinary and unforgettable experience.

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