The demand for digital content—whether on social media or streaming platforms—combined with the name, image, and likeness (NIL) era, where athletes actively monetize their personal brands, is reshaping how sports content is created and distributed.   Last year, women’s basketball star JuJu Watkins partnered with UNINTERRUPTED, 4.4 Forty Media, and State Farm to produce On the Rise: JuJu Watkins , a six-part documentary giving viewers a behind the scenes look of her rise to st

A Florida jury has delivered  a $50 million verdict for golf icon Jack Nicklaus in his defamation lawsuit against Nicklaus Companies, LLC, and other related entities. The landmark verdict, following  nearly four hours of deliberation in a Palm Beach County courtroom, finally brings the 85-year-old legend professional and personal vindication after a long, arduous legal process.   The Fuss Surrounding Nicklaus’ Name, Reputation, and LIV Golf Accusations The origin of this laws

Duke University, one of the most prestigious colleges in the United States and home to one of the country’s most famous basketball...

When the NHL’s newest franchise in Salt Lake City unveiled its permanent identity as the Utah Mammoth, it was supposed to be a moment of...

Ultimate Fighting Championship (UFC) fans celebrated a win outside of the main card last week, as UFC announced a major media rights...

Over the last few years, private equity has significantly increased its presence in the sports industry, moving from the sidelines to the...

The United States Olympic and Paralympics Committee (USOPC) is suing Logan Paul and KSI’s energy drink company, Prime Hydration, accusing...

When you think of all the great NFL quarterbacks who have donned the number eight, two of the first names that come to mind are...

Who doesn’t love a pair of Nike Air Jordan 1s made out of a Louis Vuitton bag or the Travis Scott AJ1s made with alligator skin leather....

Last Friday, United States District Judge Haywood Gilliam denied The Brandr Group, LLC’s (TBG) Motion for Temporary Restraining Order....