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Legal Analysis


Heating Up in South Beach: Heat’s New Trademark Fuels Speculation of a 'Vice' Rebrand
The Miami Heat sent shockwaves of speculation and excitement through South Florida with their recent trademark filing for a new “Heat”...
Oliver Canning
3 days ago5 min read


When High-Caliber Talent Comes with High-Stakes Requests: A Primer for GCs, Associate GCs, and Compliance Professionals
Introduction Elite athletes can be franchise-changing, but when off-court demands swing into the extraordinary, GCs must tread carefully....
Stephon Burton
3 days ago4 min read


A Mammoth Trademark Dispute: A Clash of Common-Law Rights and Pro Sports Branding
When the NHL’s newest franchise in Salt Lake City unveiled its permanent identity as the Utah Mammoth, it was supposed to be a moment of...
Stephon Burton
Sep 53 min read


Deuce, Set, Sip: The HONEY DEUCE Is the US Open’s Real Winner
On any given night at the US Open, the broadcast cuts from what looks like a Met Gala after-party to a sea of pink cups raised just as...
Chris D'Avanzo
Aug 273 min read
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