JuJu Watkins is a talented basketball player for the University of Southern Carolina Trojans. She had a standout freshman year scoring over 900 points and receiving several accolades, including the AP Player of the Year and a unanimous first-team All-American. Because of a torn ACL, Watkins will have to sit out the 2025-2026 season, but Watkins still has a NIL valuation of close to $1 million which places her in the top 50 overall in NIL earnings for college athletes.   About

The demand for digital content—whether on social media or streaming platforms—combined with the name, image, and likeness (NIL) era, where athletes actively monetize their personal brands, is reshaping how sports content is created and distributed.   Last year, women’s basketball star JuJu Watkins partnered with UNINTERRUPTED, 4.4 Forty Media, and State Farm to produce On the Rise: JuJu Watkins , a six-part documentary giving viewers a behind the scenes look of her rise to st

A Florida jury has delivered  a $50 million verdict for golf icon Jack Nicklaus in his defamation lawsuit against Nicklaus Companies, LLC, and other related entities. The landmark verdict, following  nearly four hours of deliberation in a Palm Beach County courtroom, finally brings the 85-year-old legend professional and personal vindication after a long, arduous legal process.   The Fuss Surrounding Nicklaus’ Name, Reputation, and LIV Golf Accusations The origin of this laws

Where it Began Women’s flag football has been around since the 1970s, but it has never really gained much traction until now. The amount...

Duke University, one of the most prestigious colleges in the United States and home to one of the country’s most famous basketball...

Texas Tech’s football program is making headlines, and not for the reasons most fans would expect. According to reports, the Red Raiders’...

In the midst of the college football Name, Image, and Likeness (“NIL”) era, nothing says “we need some guardrails” quite like the...

I.         Background Although Nico Iamaleava dominated headlines in the past month before transferring to UCLA, it is his younger...

When the NCAA made the groundbreaking decision to allow student-athletes to profit from their Name, Image, and Likeness (“NIL”), it...

Like other lawsuits filed by former college athletes, Greg Brooks Jr. alleges LSU improperly used his name, image, and likeness. But the...

The proposed settlement in House v. NCAA represents a transformative shift in collegiate athletics, introducing sweeping changes to...

With the House settlement being granted preliminary approval [i] earlier this month, many have begun to speculate about what name,...

On October 7, Judge Claudia Wilken granted preliminary approval to the proposed $2.7 billion settlement in House v. NCAA. This is not...

NIL: A Trend of Exploitation For decades, a fierce debate between the NCAA and its athletes raged. While the NCAA and its member schools...