The United States is celebrating the 250 th anniversary of American independence with a year-long “America 250” slate of events. This past January, President Donal Trump issued an executive order directing federal agencies to work with IndyCar, America’s premier open-wheel auto racing series, to stage a street race in Washington D.C. Dubbed the “Freedom 250,” the event would feature sponsor-laden Indy cars racing past the Capitol and the National Mall as a marquee centerpiec

The demand for digital content—whether on social media or streaming platforms—combined with the name, image, and likeness (NIL) era, where athletes actively monetize their personal brands, is reshaping how sports content is created and distributed. Last year, women’s basketball star JuJu Watkins partnered with UNINTERRUPTED, 4.4 Forty Media, and State Farm to produce On the Rise: JuJu Watkins , a six-part documentary giving viewers a behind the scenes look of her rise to st