There’s a difference between innovation and optics. Right now, Maple Leaf Sports & Entertainment risks confusing the two. In fact, it appears that they have already confused the two. The recent reports that MLSE President, Keith Pelley, had trade returns generated by AI and large language models should be concerning to the fans. To that point, promotion of AI-generated trade concepts as lands differently than it might elsewhere. It’s a signal problem to fans. And paired wit

When the NHL’s newest franchise in Salt Lake City unveiled its permanent identity as the Utah Mammoth, it was supposed to be a moment of...

First Yeti. Now Mammoth. Utah’s NHL franchise is already in its second trademark dispute. The first dispute came before the team even had...

After 654 National Hockey League (NHL) games split among the Montreal Canadiens, Arizona Coyotes, Pittsburgh Penguins, Minnesota Wild,...

The world of professional women’s hockey has been segmented since 2019. On one side, you had the Premier Hockey Federation (formerly...