The demand for digital content—whether on social media or streaming platforms—combined with the name, image, and likeness (NIL) era, where athletes actively monetize their personal brands, is reshaping how sports content is created and distributed.   Last year, women’s basketball star JuJu Watkins partnered with UNINTERRUPTED, 4.4 Forty Media, and State Farm to produce On the Rise: JuJu Watkins , a six-part documentary giving viewers a behind the scenes look of her rise to st

A Florida jury has delivered  a $50 million verdict for golf icon Jack Nicklaus in his defamation lawsuit against Nicklaus Companies, LLC, and other related entities. The landmark verdict, following  nearly four hours of deliberation in a Palm Beach County courtroom, finally brings the 85-year-old legend professional and personal vindication after a long, arduous legal process.   The Fuss Surrounding Nicklaus’ Name, Reputation, and LIV Golf Accusations The origin of this laws

The United States Olympic and Paralympics Committee (USOPC) is suing Logan Paul and KSI’s energy drink company, Prime Hydration, accusing...

Last Friday, United States District Judge Haywood Gilliam denied The Brandr Group, LLC’s (TBG) Motion for Temporary Restraining Order....