Duke University, one of the most prestigious colleges in the United States and home to one of the country’s most famous basketball...

The Miami Heat sent shockwaves of speculation and excitement through South Florida with their recent trademark filing  for a new “Heat”...

When the NHL’s newest franchise in Salt Lake City unveiled its permanent identity as the Utah Mammoth, it was supposed to be a moment of...

On any given night at the US Open, the broadcast cuts from what looks like a Met Gala after-party to a sea of pink cups raised just as...

Seattle Mariners catcher Cal Raleigh just made history. Not only did he become the first catcher in Major League Baseball history to win...

First Yeti. Now Mammoth. Utah’s NHL franchise is already in its second trademark dispute. The first dispute came before the team even had...

As a Jets fan living in New Jersey, I should have known better than to hope for a calm start to training camp. The first two days were...

Staying competitive in an ever-changing world of collegiate athletics is about having an identity, strategy, brand, and a willingness to...

Earlier this week, Baltimore Ravens star quarterback Lamar Jackson filed a formal opposition to Dale Earnhardt Jr.’s attempt to federally...

With three months remaining before the 2025 NHL playoffs, the Utah Hockey Club finds itself in an uphill battle for postseason...

Super Bowl LIX will be jam packed with historic milestones, crazy plays, and celebrity girlfriends. While fans focus on game-winning...

Tiger Woods and Rory McIlroy’s tech-infused indoor golf league, TGL, teed off last Tuesday to mostly positive reviews, drawing nearly 1...

If you're anything like me, sports logos are burned into your brain. You see certain colors, a design, or even a single letter, and you...

Every four years, the world comes together to watch the best athletes compete for a shot at glory. Not only is the United States Olympic...