When NASCAR teams filed sweeping antitrust lawsuits in 2024, led by 23XI Racing and Front Row Motorsports, with support from the Race Team Alliance (RTA), they didn’t just challenge a sport’s business model. They put the entire franchise league power dynamic on trial. At stake is control over the economic engine of stock-car racing: the teams that build and race the cars, or the sanctioning body that owns the brand, the schedule, and the broadcast rights. These lawsuits, now