Sports Industry Contract Updates for March

Happy March Madness! As spring officially begins, warm weather sports are eager to be the main attraction, with many partnership deals being announced. And ski season comes to a close with some exciting news leaving all skiers and après-skiers excited for next winter.

1. Alex Cooper's Unwell Hydration brand to be official partner of the NWSL.

   • NWSL

2. Delta becomes official airline partner of the PGA.

   • Delta

3. Churchill Downs extends partnership with Ford through 2029.

   • Ford will remain as the exclusive automotive partner of the Kentucky Derby.

   • Thoroughbred Daily News

4. J.Crew signs multi-year partnership with U.S. Ski & Snowboard to create an après-ski lifestyle apparel brand.

   • The partnership is set to last for three years.

   • U.S. Ski & Snowboard

Kirsten Flicker is a graduate of Fordham University School of Law from the class of 2021. She can be found on LinkedIn here.