Sports Industry Contract Updates for the Beginning of May
- Kirsten Flicker
- May 13
- 1 min read
New York basketball is starting May off strong, and I'm not talking about the Knicks leading the Celtics 3-1. Knicks and Rangers fans, get excited to welcome a new tea partner to MSG. Though really it is the Liberty who are stealing the show, signing multiple partnership agreements in advance of their home opener this Saturday, May 17th.
New York Liberty and Liberty Mutual sign jersey deal.
Liberty Mutual's logo will be featured on the jerseys below the players' names.
New York Liberty and Rihanna's Fenty brand sign partnership.
As part of the deal, the Liberty's pre-game warm-up jackets and shooting shirts will feature the Fenty logo.
MSG names Snapple its Official Tea Partner.
Snapple to be the Official Tea Partner of the Knicks, Rangers and MSG.
Snapple will be featured on digital signage throughout MSG on game days. Snapple will also host sampling opportunities, and a "Statue of Liber-Tea" photo opportunity.
Kirsten Flicker is a graduate of Fordham University School of Law from the class of 2021. She can be found on LinkedIn here.