Sports Industry Contract Updates for the end of 2024
- Kirsten Flicker
- Jan 12
- 2 min read
Happy New Year! After a quiet end to 2024, 2025 is rolling in in-style, with Sephora Canada and Kristin Juszczyk leading the way. Media remains a hot topic as the Venu Sports venture is abandoned, fueling the already glaring antitrust concerns.
Sephora Canada partners with the Toronto Tempo, becoming the first sponsor of the new WNBA expansion franchise.
Designer Kristin Juszczyk and entrepreneur Emma Grede are working with Fanatics to create Off Season, a luxury fashion line.
Kristin Juszczyk is the wife of Kyle Juszczyk, fullback for the San Francisco 49ers. Her work gained widespread fame when Taylor Swift wore a custom Kansas City Chiefs jacket designed by Juszczyk.
Disney's ESPN, Fox Corporation and Warner Bros. Discovery cancel plans to launch collective sports streaming service, Venu Sports.
Instead, Disney plans to join forces with Fubo TV to create a streaming service that combines Hulu + Live and Fubo TV. Fubo had initiated an antitrust lawsuit against the Venu Sports partners last spring. Fubo has dropped the case, but other media companies are concerned Fubo was bought off by Disney, while the antitrust concerns persist with this new venture.
The Golden State Valkyries sign CarMax as one of the team's founding partners.
Women's basketball league Unrivaled partners with Under Armour.
Redbull Arena to be renamed Sports Illustrated Stadium.
The partnership will last for 13 years, and Sports Illustrated Tickets will be the official ticketing partner for all events hosted in the stadium, starting in 2026. This is Sports Illustrated's first ever stadium naming rights partnership.
Kirsten Flicker is a graduate of Fordham University School of Law from the class of 2021. She can be found on LinkedIn here.
Interesting update, Kirsten! I agree, the Venu Sports news definitely raises some eyebrows. My brother is super into motorsports and always complaining about how fragmented streaming rights are. He's always looking for a fun, free way to kill some time between races. He might appreciate something like Drift Hunters if he's ever bored, I know it sounds basic, but its an easy way to quickly pass the time.
It's fascinating to see how the sports industry is evolving with these contract updates! I’m particularly excited about the potential impacts on player salaries and team dynamics. As we look ahead to 2024, it’s interesting to think about how these changes might also affect the gaming world, for example, how sports themes might inspire games like Funny Shooter 2 , enhancing the overall experience for players. What are your thoughts on these developments?
It’s exciting to see so many big changes happening in sports and fashion to kick off 2025. I’m particularly interested in how collaborations like Sephora’s partnership with the Toronto Tempo might help the WNBA grow in Canada. Honestly, it reminds me of the surprise I felt the first time I tried the Slope Game online—sometimes you don’t expect much and then you’re really impressed. Looking forward to what’s next!
It's interesting to see how the sports industry is evolving with these latest contract updates for the end of 2024. These changes could really impact player movement and team strategies moving forward. On a lighter note, after catching up on all these serious updates, I might unwind with a quick game like Funny Shooter 2 to balance out the intensity of sports negotiations!
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