Sports Industry Contract Updates for the end of 2024
- Kirsten Flicker
- Jan 12
- 2 min read
Happy New Year! After a quiet end to 2024, 2025 is rolling in in-style, with Sephora Canada and Kristin Juszczyk leading the way. Media remains a hot topic as the Venu Sports venture is abandoned, fueling the already glaring antitrust concerns.
Sephora Canada partners with the Toronto Tempo, becoming the first sponsor of the new WNBA expansion franchise.
Designer Kristin Juszczyk and entrepreneur Emma Grede are working with Fanatics to create Off Season, a luxury fashion line.
Kristin Juszczyk is the wife of Kyle Juszczyk, fullback for the San Francisco 49ers. Her work gained widespread fame when Taylor Swift wore a custom Kansas City Chiefs jacket designed by Juszczyk.
Disney's ESPN, Fox Corporation and Warner Bros. Discovery cancel plans to launch collective sports streaming service, Venu Sports.
Instead, Disney plans to join forces with Fubo TV to create a streaming service that combines Hulu + Live and Fubo TV. Fubo had initiated an antitrust lawsuit against the Venu Sports partners last spring. Fubo has dropped the case, but other media companies are concerned Fubo was bought off by Disney, while the antitrust concerns persist with this new venture.
The Golden State Valkyries sign CarMax as one of the team's founding partners.
Women's basketball league Unrivaled partners with Under Armour.
Redbull Arena to be renamed Sports Illustrated Stadium.
The partnership will last for 13 years, and Sports Illustrated Tickets will be the official ticketing partner for all events hosted in the stadium, starting in 2026. This is Sports Illustrated's first ever stadium naming rights partnership.
Kirsten Flicker is a graduate of Fordham University School of Law from the class of 2021. She can be found on LinkedIn here.
It's interesting to see how sports contracts and partnerships are evolving, especially with the rise of streaming services and the impact of individual designers. It makes you wonder what other unexpected collaborations we'll see in the future. I've been thinking about getting a labubu clicker; do you think it would be a good investment?
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