The NCAA’s Division I Board of Directors issued new guidance to member schools on Wednesday to clarify institutional involvement in name,...

On October 26, the Division I Board of Directors released new guidance detailing what is permissible and impermissible for a college or...

I was traveling in the State of Washington two weeks ago when the Oregon School Activities Association announced that it was permitting...

A lawsuit led by Arizona State swimmer Grant House, Oregon basketball player Sedona Prince, and former Illinois football player Tymir...

As the world of professional sports continues its international growth pattern, athletes have recognized the worldwide value of their...

Name, Image, and Likeness (“NIL”) deals have paved the way for student-athletes to earn money and build their brands like never before....

When discussing how to regulate (i.e., limit)[1] name, image, and likeness (“NIL”) spending in college athletics, one idea that is...

An open question in college athletics in the post-Alston has always been, to put it bluntly, how the heck will the National Collegiate...

The inaugural year of the name, image, and likeness (“NIL”) era has been driven by football, particularly at the football bowl...

Typically, when discussing NIL, there’s a presumption that the conversation is only really involving NCAA college athletes. This makes...

Am I writing this post just to manufacture an excuse to share this video? I plead the fifth. But the story around Myles Brennan; the...

Along with conference realignment, NIL has been one of the major talking points in college athletics over the past year. Its impact on...

Just over a year ago on July 1st, 2021, college athletes finally gained the ability to profit off their name, image, and likeness...

Idaho is the latest state to permit NIL for high school athletes. The Idaho High School Activities Association (IHSAA) has released its...